MLS on Apple TV

Pitch for MLS (Season Pass) branding and graphics during games streaming on Apple TV. Team-colored smoke is a recognizable, fun and explosive technique to highlight each team, the players and fans.

Agency: Elastic

Match.com Social Strategy + Design

With Match being a company where creating meaningful connections is core to its DNA, organic social is the perfect place for brands to build true connections with people. The ability to meet consumers on their preferred communication channels and create content that puts a brand’s own people front and center is paramount to creating an understanding of who that brand is.

Agency: Mocean

CNN Audio

Pitch for CNN Audio branding and launch campaign. Throughout the process they changed the name to CNN Podcasts. The CNN letterforms looked like audio waves and are great framing devices for talent.

Agency: Known

JC Penney - Styles for all Seasons

Evergreen campaign pitch to promote the versatility of JCPenney’s stylish products. Rotating ads showcase different products for every season.

Studio: IAAH

Microsoft: New Depths

To explore and showcase MSFT’s new use of AI, I pitched the idea of discovering new products, services and abilities in the depths of a 3D, otherworldly ocean.

Agency: Panay Films

NY MTA: Big IM14ROVEMENTS

To highlight new changes to the M14 bus line we announced each new improvement, one-by-one. Using a clever play on words, we mixed the M14 into the headline creating a nice double-read. We also used the SBS Bus Service branding, so riders knew these features were only for that line. From animated kiosks to bus kings, the campaign was widespread hitting riders from different angles.

Agency: Pulsar

NY MTA: Imagine That

To promote the New York MTA’s latest technological updates we created a thought provoking and vibrant campaign Image That, which decorated the rider’s path. We pointed riders to a microsite that explained the new technological updates.

Agency: Pulsar