Here is a selection of both client and personal typographic work. From film titles and promos, to commercials and posters, my type skills are well rounded, and the favorite part of my job.
https://www.boldandbowl.com
My first published book “G is for Garden” is now for sale on AMAZON
The Challenge
Shift4 had acquired Shift4Shop and wanted to introduce both brands on the world's biggest stage. Together with SpaceX, the mission would become the first all-civilian flight to orbit Earth while inspiring a nationwide fundraising campaign for St. Jude Children's Research Hospital.
The Ask
Create a unifying brand identity for Inspiration4 that could live across every touchpoint—from the mission patch and custom typography to the website, social campaign, merchandise, and launch communications—while capturing the optimism and ambition of the historic mission.
Solution
I developed the visual identity and design system for Inspiration4, built around four aspirational pillars—Hope, Prosperity, Generosity, and Leadership—that guided the mission and represented each crew member. The system included a custom wordmark, mission patch, bespoke typeface, color palette, digital experiences, social content, and branded collateral for both Inspiration4 and Shift4. The campaign helped raise nearly $250 million for St. Jude Children's Research Hospital while introducing one of the most inspiring commercial space missions ever launched.
#BrandIdentity #Typography #LogoDesign #SpaceX #CreativeDirection #DesignSystems #Packaging #DigitalDesign
We launched the international digital campaign to unveil Microsoft's Surface Pro 8, and partnered with Japanese artist Daisuke to showcase the creative prowess of Microsoft's Fresco app and Surface Pro 8's potential.
Positioning: Stand Out
Whether in the office, home, or on the go, the portable Surface Pro 8 empowers individuals to stand out.
Our tagline declared "Microsoft Surface Pro 8 — the most powerful Pro," accentuating the device's capabilities and its unique ability to help users stand out effortlessly.
Agency: Panay Films
Client: Microsoft
Role: Lead Designer / CD
The Problem
Match is one of the most recognized names in dating, but recognition alone doesn't change perception. For years, online dating has been dominated by conversations around red flags, ghosting, and swipe fatigue. The challenge wasn't introducing Match to people, it was giving them a new reason to believe in it.
The Ask
Create a campaign that shifts the conversation from what's wrong with dating to what's worth celebrating. The idea needed to live across social media while extending beyond the screen into a memorable branded experience that people would actually want to keep.
Solution
Green Flags transforms positive relationship behavior into a cultural conversation. Through a social campaign built around relatable "green flag" moments, Match reframes emotional maturity as something aspirational, shareable, and worth celebrating.
To bring the idea into the real world, I designed a premium conversation card game that encourages meaningful conversations offline. At a time when consumers are craving tactile experiences and physical products from brands, the game turns the campaign into something people can gather around, play, gift, and display, extending Match beyond the app and into everyday relationships.
The result is a campaign that doesn't just advertise better conversations, it creates them.
The Problem
Arnold Worldwide approached IAAH to create a premium brand book that captured the authenticity of Jack Daniel's while establishing a timeless editorial system for agency partners, internal teams, and future brand stewards.
The Ask
Design a hardcover brand book and presentation box that celebrated more than 150 years of craftsmanship through typography, photography, materials, and storytelling.
Solution
Working alongside IAAH owner Ness Higson, I created a custom editorial system inspired by woodblock lettering, vintage distillery ephemera, and traditional letterpress printing. The experience extended beyond the book into a premium presentation box that houses both the brand book and an iconic bottle of Old No. 7, transforming the identity guidelines into a collectible brand experience that feels as authentic as the whiskey itself.
Our team crafted a captivating :60 promotional spot and a comprehensive network toolkit for a 14-week event, showcasing the documentary series Women Make Film alongside a film festival.
In our pursuit to highlight the profound impact of female directors, I spearheaded the creation of not only a broadcast toolkit but also compelling digital and social promotion material for the campaign. This cinematic journey involved seamlessly flying past cutout imagery from various films, presented in a vibrant z-space, thereby creating a visually engaging and immersive experience for our audience.
Agency: Known
Client: Turner Classic Movies
Role: Design Director
Featured in Rolling Stones Magazine
Microsoft Copilot launched with an app-specific visual identity that introduced AI across the Microsoft 365 ecosystem. As the product matured, we refreshed the campaign with a cleaner, more premium aesthetic while preserving its recognizable design system.
I led the design direction and typography for both the launch and refresh, developing a scalable visual language used across digital, social, web, and out-of-home campaigns.
Agency: Panay Films
Client: Microsoft
Embark on a delicious typographic journey through these typographic CocaCola commercials.
Company: Elastic
Agency: Weiden & Kennedy Portland
Client: CocaCola
Role: Art Director / Lead Designer
LINKS TO VIDEOS
When MOXI, The Wolf Museum of Exploration + Innovation launched in 2016, it announced itself to the world as “a playground for your brain.” The brand collateral and website needed to represent them as such. We created a playful and colorful design to help brand MOXI as a children’s museum that appeals to curious minds of all ages. Later, I designed and directed a digital campaign that highlighted curios kids!
Company: loyalkaspar
Client: Moxi
Role: Art Director
The Problem
After more than 30 years in business, Kay n' Dave's had built a loyal following, but its identity no longer reflected the quality of its food. The brand felt dated and inconsistent across every touchpoint, from signage and menus to packaging, uniforms, and social media.
The Ask
Refresh the brand from the ground up by renaming the restaurant KnD (pronounced Kind.) and creating a cohesive identity system that could live across the restaurant, packaging, signage, merchandise, digital, and social media.
Solution
I transformed Kay n' Dave's into KnD, a modern identity built around the idea that great food begins with kindness. A custom mask icon, vibrant color palette, and bold typography created a flexible brand system that extends across menus, packaging, uniforms, murals, environmental graphics, social campaigns, and restaurant interiors. The result is a cohesive, contemporary brand that feels approachable, memorable, and distinctly Southern California.
Directed by Kyle Cooper, the American Horror Story Coven title sequence was centered on witches, voodoo, and Marie Laveau's haunting history. We pushed the boundaries to create a chilling viewing experience that delved into dark and macabre themes, leaving viewers on the edge of their seats.
This was a team effort with several designers working in collaboration, but my roe was lead Art Director and worked directly with Kyle Cooper on and off set.
Client: FX
Company: Prologue
Role: Art Director / Designer
E-ZPass Mobile Alerts
For a Valentine's Day campaign, I created the concept "I'll Text You," turning Mobile Alerts into a playful relationship between drivers and E-ZPass. I led the creative direction, designed the integrated advertising campaign, and created a collectible bendable mascot toy that brought the campaign to life across print, digital, social, and promotional touchpoints.
The Problem
Wilson wanted to strengthen its connection with athletes by reminding people that the most important piece of sports equipment isn't just what helps you play—it's what carries your story.
The Ask
Create a social-first campaign that united professional and amateur athletes around a single idea: What does your Wilson mean to you? The experience needed to inspire user-generated content while celebrating the emotional bond between athletes and their equipment.
Solution
I helped develop the creative for the #MyWilson campaign, where world-class athletes and everyday competitors shared the personal stories behind the Wilson gear that shaped their journeys. A hero film launched the campaign across social and digital, inviting athletes everywhere to join the conversation by sharing their own stories.
To extend the idea beyond the screen, I also concepted an immersive pop-up experience that transformed sports equipment into a gallery of personal stories. Visitors could watch short films about the gear used by legendary and everyday athletes, then contribute their own story—turning the installation into a living archive of the emotional connection between athletes and the equipment that helped define them.
Collegiate Academies wanted to get the word out about their network of high performing public schools. We created a campaign based on a simple system using modular icons. Those icons framed candid photos of students to help educate local families about CA.
Website
Company: IAAH
Client: Collegiate Academies
Role: Designer
Agency: Panay Films
Client: T-Mobile
Role: Lead Designer
Problem
The Second Avenue Subway was one of New York City's most anticipated infrastructure projects, but after decades of delays, simply announcing its opening wasn't enough. The challenge was to create excitement around a new line while helping New Yorkers instantly understand how it fit into the transit system they use every day.
Solution
We built the campaign around one of the most recognizable symbols in New York—the subway route bullet. By turning the colored circles and letterforms into a bold graphic language, we created a campaign that felt unmistakably MTA while remaining modern and playful. The system extended across train wraps, station environments, outdoor advertising, and commemorative merchandise, making the launch feel like a citywide event.
To deepen engagement, we partnered with Kate Spade New York to create a limited-edition wallet inspired by the new Q Line, giving commuters a stylish everyday reminder of the historic expansion. We also designed a sculptural station seating installation that echoed the iconic subway route circles, transforming a functional waiting area into a memorable photo opportunity and neighborhood landmark.
The result was a cohesive campaign that celebrated a once-in-a-generation transit milestone while speaking in a visual language every New Yorker already knew by heart.
Company: Pulsar Advertising
Client: New York MTA
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Featured in The New York Times
I led a rebrand and toolkit initiative for ESPN E:60.
To capture the essence of traditional investigative journalism, we utilized vintage photography techniques in our design approach. Elements such as a light table and film transparency were incorporated, creating a seamless transition between footage and imagery. This creative choice perfectly conveyed the spirit of the live broadcast and emphasized the importance of in-depth reporting.
Company: Prologue
Client: ESPN
Role: Creative Director / Motion Designer
Masimo, a leading medical supplier, sought to establish a distinctive brand identity by commissioning the creation of custom sans serif fonts: Masimo Sans and Masimo Condensed. These typefaces were meticulously designed and developed over an extensive period of several months, ensuring a comprehensive set of glyphs, punctuation, language support, numerals, and various weights.
The development process encompassed careful attention to detail, ensuring the inclusion of essential characters and symbols required for effective communication in medical settings.
Role: Type Designer and Developer
Client: Masimo
Our campaign aimed to raise awareness about the collaboration between the New York City MTA and the New York Public Library, highlighting the introduction of free, new Wi-Fi and cell service on underground platforms throughout the city. To effectively engage riders, a fully immersive train promotion was implemented.
The concept of a whole-train takeover was employed, taking inspiration from the iconic wooden chairs and rows of books synonymous with the NYPL. This unique approach not only captured the attention of riders but also encouraged them to actively participate by downloading eBooks via the new MTA Wi-Fi service.
Company: Pulsar Advertising
Client: New York MTA
Role: Associate Creative Director / Designer
Featured in The New York Times
To promote the Heineken's sponsorship of the Champions League Finals event, we used a disruptive technique to capture attention. With 20 seats and 20 tickets scattered across two vibrant cities, our mission was to create a buzz.
The promotional spot showcased an intense competition as the highly sought after Finals tickets were cleverly hidden in Rome and Milan. Participants faced a thrilling race against time, with just one hour to track down their lucky seat. This concept added an element of excitement, encouraging viewers to join the quest for their chance to attend the prestigious event.
Agency: Chiat/Day NY
Client: Heineken Global
Copywriter: Tom Greenwood
Role: Creative Director
Love Letters From Nola was an exploration of New Orleans’ rich history and culture, explained from letters A-Z. It was the studio's personal project led by owner Ness Higson.
Company: IAAH
Client: Love Letters From New Orleans
Role: Designer
As the Art Director for TNT's latest mobster show promos, I infused the logo and messaging with a gritty texture to channel a film noir atmosphere. The teaser paid homage to the genre, featuring intense graphic scenes inspired by real-life mob killings. Leading the visual aesthetic as Creative Director, I designed a comprehensive branding package for the network. My contributions, including style frames and storyboards, aided Kyle Cooper in capturing the gruesome essence of the promos. Notably, we secured an exception in network television to depict blood on screen, adding a thrilling edge to the project.
Company: Prologue
Client: TNT
IAAH had the privilege of branding the prestigious Art Directors Club Young Guns 9 competition. Under Nessim Higson's direction, we branded the competition, and created a print and digital campaign, along with a book to showcase the winners.
One of the highlights of this project was successfully combining the words "Young" and "Guns" into a single word that remained legible. I take great pride in this achievement. Our gritty design approach, which utilized punctuation as a form of texture, garnered recognition within the design community. The project received notable acclaim and was featured in the Communication Arts Typography Annual.
Agency: IAAH
Role: Designer
I directed and produced this self-initiated, high-energy video urging us to discover our inner best. A collaboration with the filmmakers from The Greenhouse Collective, local athletes, friends, and a skilled videographer in Venice, California, we used a Sony FS7 camera to capture the scenic LA coastline. This project enhanced our video direction and production skills, delivering an inspiring message to pursue your passion.
Each year, Google unveils a highly anticipated film and microsite, revealing the most searched topics and pressing questions that have piqued people's curiosity. I had the privilege of contributing to this project, playing a crucial role in editing and progressing the captivating stories showcased in the film.
Additionally, we aided in design for an immersive microsite that delved deeper into the trending topics.
Client: Google
Agency: 72&Sunny
Role: Art Director
To combat holiday season hunger, Bank of America launched an impactful public service campaign called Feeding America.
Through the creative, we used of hand painted lettering and illustrations on empty plates. These PSA visually portrayed the challenging reality faced by many Americans during this time of year.
With the generosity of countless individuals, the PSA successfully raised over $1.5 million, providing vital resources to address hunger.
Company: Prologue
Client: Bank of America
Role: Creative Director / Motion Designer
Adobe Creative Class
Promotional video for Adobe
Studio: Prologue
Client: Adobe
Role: Art Director, Contributing Artist
We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people.
