As the Art Director for TNT's latest mobster show promos, I infused the logo and messaging with a gritty texture to channel a film noir atmosphere. The teaser paid homage to the genre, featuring intense graphic scenes inspired by real-life mob killings. Leading the visual aesthetic as Creative Director, I designed a comprehensive branding package for the network. My contributions, including style frames and storyboards, aided Kyle Cooper in capturing the gruesome essence of the promos. Notably, we secured an exception in network television to depict blood on screen, adding a thrilling edge to the project.
Company: Prologue
Client: TNT