We launched the international digital campaign to unveil Microsoft's Surface Pro 8, and partnered with Japanese artist Daisuke to showcase the creative prowess of Microsoft's Fresco app and Surface Pro 8's potential.

Positioning: Stand Out

Whether in the office, home, or on the go, the portable Surface Pro 8 empowers individuals to stand out.

Our tagline declared "Microsoft Surface Pro 8 — the most powerful Pro," accentuating the device's capabilities and its unique ability to help users stand out effortlessly.

Agency: Panay Films
Client: Microsoft
Role: Lead Designer / CD