To promote the Heineken's sponsorship of the Champions League Finals event, we used a disruptive technique to capture attention. With 20 seats and 20 tickets scattered across two vibrant cities, our mission was to create a buzz.

The promotional spot showcased an intense competition as the highly sought after Finals tickets were cleverly hidden in Rome and Milan. Participants faced a thrilling race against time, with just one hour to track down their lucky seat. This concept added an element of excitement, encouraging viewers to join the quest for their chance to attend the prestigious event.

Agency: Chiat/Day NY
Client: Heineken Global
Copywriter: Tom Greenwood
Role: Creative Director