We modernized the diet language to reflect current health trends and used an illustrative style to highlight the community-driven nature of Arlington, Virginia. These posters lined their Metro stations and were used in everything from brochures to online content. Vector illustrations gave the campaign a quirky and friendly feel.

Company: Pulsar Advertising Client: Arlington’s Car-Free Diet Role: Illustrator, Graphic Designer

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Gold Winner: Hermes Creative Awards 2017