We launched the international digital campaign to unveil Microsoft's Surface Pro 8, and partnered with Japanese artist Daisuke to showcase the creative prowess of Microsoft's Fresco app and Surface Pro 8's potential.
Positioning: Stand Out
Whether in the office, home, or on the go, the portable Surface Pro 8 empowers individuals to stand out.
Our tagline declared "Microsoft Surface Pro 8 — the most powerful Pro," accentuating the device's capabilities and its unique ability to help users stand out effortlessly.
Agency: Panay Films
Client: Microsoft
Role: Lead Designer / CD
Shift4 Payments needed to rebrand, and a launch campaign to go with it.
I played a key role in designing the comprehensive campaign and rebranding efforts, including a custom typeface.
The campaign launch transformed into the historic Inspiration4 mission space launch led by Shift4 CEO Jared Isaacman. This groundbreaking venture secured four coveted seats on SpaceX's Dragon spacecraft for the world's first all-civilian mission.
The multi-faceted campaign, which featured a compelling TV spot and seamlessly integrated digital and social efforts, successfully raised nearly $250 million for St. Jude Children's Research Hospital.
Agency: Known
Client: Shift4Payments + SpaceX
Role: Lead Designer
As a design director, I excel at shaping visual identity and guiding creative direction to ensure a cohesive and impactful brand presence. By leading cross-functional teams and aligning design with the brand’s ethos, I deliver innovative and compelling visuals that drive engagement and strengthen the brand’s narrative.
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Embark on a delicious typographic journey through these Coca-Cola commercials. As a typography enthusiast, this project is close to my heart— from crafting concepts, styleframes and assets to guiding talented compositors and animators, every step was sweet.
Company: Elastic
Agency: Weiden & Kennedy Portland
Client: Coca-Cola
Role: AD / Lead Designer
LINKS TO VIDEOS
Directed by Kyle Cooper, the American Horror Story Coven title sequence was centered on witches, voodoo, and Marie Laveau's haunting history. We pushed the boundaries to create a chilling viewing experience that delved into dark and macabre themes, leaving viewers on the edge of their seats.
This was a team effort with several designers working in collaboration, but my roe was lead Art Director and worked directly with Kyle Cooper on and off set.
Client: FX
Company: Prologue
Role: Art Director / Designer
Our team crafted a captivating :60 promotional spot and a comprehensive network toolkit for a 14-week event, showcasing the documentary series Women Make Film alongside a film festival.
In our pursuit to highlight the profound impact of female directors, I spearheaded the creation of not only a broadcast toolkit but also compelling digital and social promotion material for the campaign. This cinematic journey involved seamlessly flying past cutout imagery from various films, presented in a vibrant z-space, thereby creating a visually engaging and immersive experience for our audience.
Agency: Known
Client: Turner Classic Movies
Role: Lead Designer
Featured in Rolling Stones Magazine
My typographic store of hand lettering and fonts for purchase.
Love Letters From Nola was an exploration of New Orleans’ rich history and culture, explained from letters A-Z. It was the studio's personal project led by owner Ness Higson.
Company: IAAH
Client: Love Letters From New Orleans
Role: Designer
I crafted many social posts to promote T-Mobile campaigns, most recently the "Neighborhood" campaign.
I also designed on screen graphics for T-Mobile and T-Mobile for Business.
Agency: Panay Films
Client: T-Mobile
Role: Lead Designer
When MOXI, The Wolf Museum of Exploration + Innovation launched in 2016, it announced itself to the world as “a playground for your brain.” The brand collateral and website needed to represent them as such. We created a playful and colorful design to help brand MOXI as a children’s museum that appeals to curious minds of all ages. Later, I designed and directed a digital campaign that highlighted curios kids!
Company: loyalkaspar
Client: Moxi
Role: Art Director
I spearheaded the design and typography for Microsoft Copilot's 'Watch Me' digital campaigns and commercials, ensuring a cohesive visual identity across multiple platforms. This involved collaborating closely with the client to create engaging, clear visuals that elevated the brand's messaging.
Agency: Panay Films
Client: Microsoft
Role: CD/Lead Designer
#MyWilson social and digital campaign brought together both professional and amateur athletes who shared their profound personal connections to Wilson equipment.
The campaign provided a platform for athletes to express what their Wilson gear means to them. The invigorating broadcast spot helped to launch the digital campaign.
An ownable hashtag is still a great way to create massive reach!
Press
Agency: Phenomenon
Role: Art Director
Collegiate Academies wanted to get the word out about their network of high performing public schools. We created a campaign based on a simple system using modular icons. Those icons framed candid photos of students to help educate local families about CA.
Website
Company: IAAH
Client: Collegiate Academies
Role: Designer
From designing broadcast graphics to collaborating on styleframes I contributed in the development of multiple commercials for the Google + Samsung partnership.
Agency: Panay Films
Client: Google, Samsung
Role: Lead Designer / CD
Our campaign aimed to raise awareness about the collaboration between the New York City MTA and the New York Public Library, highlighting the introduction of free, new Wi-Fi and cell service on underground platforms throughout the city. To effectively engage riders, a fully immersive train promotion was implemented.
The concept of a whole-train takeover was employed, taking inspiration from the iconic wooden chairs and rows of books synonymous with the NYPL. This unique approach not only captured the attention of riders but also encouraged them to actively participate by downloading eBooks via the new MTA Wi-Fi service.
Company: Pulsar Advertising
Client: New York MTA
Role: Associate Creative Director / Designer
Featured in The New York Times
To promote the Heineken's sponsorship of the Champions League Finals event, we used a disruptive technique to capture attention. With 20 seats and 20 tickets scattered across two vibrant cities, our mission was to create a buzz.
The promotional spot showcased an intense competition as the highly sought after Finals tickets were cleverly hidden in Rome and Milan. Participants faced a thrilling race against time, with just one hour to track down their lucky seat. This concept added an element of excitement, encouraging viewers to join the quest for their chance to attend the prestigious event.
Agency: Chiat/Day NY
Client: Heineken Global
Copywriter: Tom Greenwood
Role: Creative Director
IAAH had the privilege of branding the prestigious Art Directors Club Young Guns 9 competition. Under Nessim Higson's direction, we branded the competition, and created a print and digital campaign, along with a book to showcase the winners.
One of the highlights of this project was successfully combining the words "Young" and "Guns" into a single word that remained legible. I take great pride in this achievement. Our gritty design approach, which utilized punctuation as a form of texture, garnered recognition within the design community. The project received notable acclaim and was featured in the Communication Arts Typography Annual.
Agency: IAAH
Role: Designer
Main title design and art direction for Family Switch, a Netflix holiday film.
Produced by Native Foreign
Role: Motion Designer
I led a rebrand and toolkit initiative for ESPN E:60.
To capture the essence of traditional investigative journalism, we utilized vintage photography techniques in our design approach. Elements such as a light table and film transparency were incorporated, creating a seamless transition between footage and imagery. This creative choice perfectly conveyed the spirit of the live broadcast and emphasized the importance of in-depth reporting.
Company: Prologue
Client: ESPN
Role: Creative Director / Motion Designer
As the Art Director for TNT's latest mobster show promos, I infused the logo and messaging with a gritty texture to channel a film noir atmosphere. The teaser paid homage to the genre, featuring intense graphic scenes inspired by real-life mob killings. Leading the visual aesthetic as Creative Director, I designed a comprehensive branding package for the network. My contributions, including style frames and storyboards, aided Kyle Cooper in capturing the gruesome essence of the promos. Notably, we secured an exception in network television to depict blood on screen, adding a thrilling edge to the project.
Company: Prologue
Client: TNT
I directed and produced this self-initiated, high-energy video urging us to discover our inner best. A collaboration with the filmmakers from The Greenhouse Collective, local athletes, friends, and a skilled videographer in Venice, California, we used a Sony FS7 camera to capture the scenic LA coastline. This project enhanced our video direction and production skills, delivering an inspiring message to pursue your passion.
To combat holiday season hunger, Bank of America launched an impactful public service campaign called Feeding America.
Through the creative, we used of hand painted lettering and illustrations on empty plates. These PSA visually portrayed the challenging reality faced by many Americans during this time of year.
With the generosity of countless individuals, the PSA successfully raised over $1.5 million, providing vital resources to address hunger.
Company: Prologue
Client: Bank of America
Role: Creative Director / Motion Designer
Styles for All Seasons Campaign
An evergreen campaign concept aimed at showcasing the versatility of JCPenney’s stylish products. Rotating ads highlight a curated selection of items for every season, emphasizing their adaptability and year-round appeal.
Studio: IAAH
Role: Designer
Client: JCPenney
Art Direction and Design for several Google project throughout the years at agencies 72&Sunny and Hook.
Google Maps Infographics for blog.google
Designed to be an incredibly compact streaming device, the Fire TV Stick connects to your TV's HDMI port and gives you access to favorite apps including streaming services.
Our job was to position the brand within the media player and console space, and deliver a beautiful brand, custom gradient and corresponding assets that would stand out.
Roles: creative direction, brand design, strategy
Agency: Known
Client: Amazon FireTV
Role: Art Director
Masimo, a leading medical supplier, sought to establish a distinctive brand identity by commissioning the creation of custom sans serif fonts: Masimo Sans and Masimo Condensed. These typefaces were meticulously designed and developed over an extensive period of several months, ensuring a comprehensive set of glyphs, punctuation, language support, numerals, and various weights.
The development process encompassed careful attention to detail, ensuring the inclusion of essential characters and symbols required for effective communication in medical settings.
Role: Type Designer and Developer
Client: Masimo
A personal series of collages inspired by the Blue Note album cover aesthetic and jazz music, specifically Bitches Brew by Miles Davis. From its repetitive notes to its kaleidoscope of scattered sounds, the album is experimental, and so are these collages.
A :30 spot to promote George Stephanopoulos' new Sunday news show. They wanted a bold and graphic look and to hit home the importance of voting this election. ABC also wanted this too feel urgent, critical and as if time is running out.
Art Direction for The View Title Sequence Pitch
I aimed to pay homage to old-school photography contact sheets while maintaining a sleek, New York-inspired vibe. The concept was grounded in simplicity, incorporating hand-drawn details to add a personal, dynamic touch that complements the city’s energy and the show's iconic presence.
Agency: Vivid Zero
Client: ABC
"Fast Foodies" social media web series followed two foodies as they used Foothill Transit buses to explore local restaurants and try tasty treats.
The series was an extension of Foothill Transit’s recent “foodie” bus book, and a fresh new way of promoting their bus routes. These 60-second clips created a huge spike in awareness and engagement across all of their main social media outlets.
Company: Pulsar Advertising
Client: Foothill Transit
Role: ACD / Director
To launch Heineken’s latest campaign, There’s More Behind The Star, we created a press kit event invitation. Here are a few concepts that were presented. The final product was based on my design and model.
Company: Yes Design Group
Client: Heineken
Role: Designer
